How online dating sites became a $2 billion industry - While dominated by big name, mass audience sites

How online dating sites became a $2 billion industry - While dominated by big name, mass audience sites

While dominated by big title, mass audience sites, like Match.com and eHarmony, an increasing number of niche websites have found success focusing on singles shopping for one thing really particular.

Needless to say you will find internet web sites targeted at particular spiritual or cultural teams, but additionally there are those that try to match partners with very specific passions. The Passion Network, for instance, is an empire that is small of dating hubs like bronypassions.com , for fans of the our Little Pony TV series; stachepassions.com for mustache mavens; as well as zombiepassions.com , for people enthusiastic about the walking dead.

because of the development of such web web sites, the industry has expanded at 3.5 per cent a 12 months since 2008 — right through the recession — to be a $2.1 billion powerhouse. Analysts anticipate the acceleration to keep throughout the next 5 years. Target marketing, changing demographics, and decreasing stigma about internet dating are constantly bringing brand brand new users to fore.Read more