And It’s a match! OkCupid CTO redefines the dating game with information technology

And It’s a match! OkCupid CTO redefines the dating game with information technology

With the most matching that is high-tech, OkCupid helps those in search of a meaningful relationship find their type.

  • Nikhar Aggarwal
  • ETCIO

OkCupid is an American-based, internationally operating internet dating, relationship, and social media platform. The organization had been created by four Harvard mathematicians in 2004 having a belief within the energy of concerns that will trigger significant connections.

OkCupid claims to function as the dating that is only which works on an algorithm that does match-making centered on tens of thousands of questions — on everything from weather switch to cilantro. The working platform became the initial major site that is dating introduce 22 sex and 13 orientation choices.

Banking on tech for DifferentiationThe platform learns about individual character and choices with constant feedback. The data-driven advanced algorithm makes many appropriate matchmaking for users predicated on much much deeper things, like values and passions, rather than just a photograph along with other parameters including the location.

“Our unique match portion takes all the character and choice features into consideration to determine a person’s compatibility with another person. Since OkCupid began over about ten years ago, we've been tweaking the algorithm to make certain that each we can find users matches that are compatible with them day. Up to now, we now have facilitated an incredible number of connections between like-minded individuals,” claims Mike Cirello, CTO, OkCupid.

“The more a person informs us about who they really are and what they’re looking for — from political values to visit style — the higher we could see them an individual who is compatible. All this work information is vital to the matching algorithm which effortlessly gets control of the standard task to be introduced by buddies or family members when you look at the medium that is digital” Cirello says.Read more